I was recently invited to participate in the AHIP National Conference on the Individual and Small Group Markets on March 14 - 15, 2019 in Washington, DC. During the panel session my colleagues Daniel J. Miller of the CCIIO & CMS, and Nathanael J. Watters of Centene Corporation, and I fielded questions from industry professionals around the current challenges faced by health plans wanting to improve their on-marketplace experience.
Shopping, enrolling, and managing health insurance is about to get much easier for your consumers during OEP/AEP. A new program created by the Centers for Medicare & Medicaid Services (CMS) called Enhanced Direct Enrollment (EDE) would give health plans the ability to provide a significantly improved and full-featured customer experience.
The Three Challenges with Enhanced Direct Enrollment