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Sales Down During OEP? Maybe It’s Your Customer Profiling

Surprisingly enough, there are companies out there today that still don’t use customer profiling or marketing personas. Most marketing plans fail because no one took time to research their customers. Why? Because they believe that everyone is their customer.

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Marketing and Sales Collaboration for Superior Member Acquisition

In this age of increased competitor activity, innovative technology, and a savvier customer, teamwork between marketing and sales is becoming an essential element for shared success. Fragmentation is counter intuitive and frankly does not work.

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Taking your Medicare Products to Market

Medicare marketing in today’s rapidly changing world is no longer straight forward and simple. Healthcare companies need to provide a well-rounded marketing mix to help their prospects and existing members convert in this new healthcare Medicare space. Previously, we shared some key insights about today’s Medicare age-in persona. This week, we wanted to provide some additional expert advice to help you build your Medicare product go-to-market strategies.

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Understanding Your Medicare-Eligible Audience

Eleven thousand new Medicare-eligible individuals from the baby boomer generation are aging in every day, and this population is projected to grow by eighty million by the year 2030. Do you know how you will attract them to your plan?

With health plans already considering their marketing strategies for the upcoming annual enrollment period, as experts in this field, we thought we would share some insights on the persona of a consumer aging into Medicare. Next week, we will talk more about steps you can take to reach them more effectively.

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Data Driven Member Acquisition

In the nine years since the Affordable Care Act dramatically altered the health insurance industry, health payers have worked hard to expand and improve coverage options to meet the varying needs of the more extensive and increasingly more diverse breadth of potential members. In preparation for this year’s upcoming enrollment periods, health plans are now working to take their range of plans to market with strategic campaigns that they hope will effectively attract and acquire more members.

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