Onboard. Engage. Activate. These buzz words abound in today’s health plan space because competition is fierce, and members are fickle. Unless you are lucky enough to have a virtual monopoly in your market, members have other options and price can be a great motivator.
Having worked in the healthcare field now for nearly two decades, it is frustrating to read articles claiming that there is not a return on investment for employers helping their employees achieve better health. Remember when people—including many in the medical community—said smoking and chewing tobacco weren’t bad for you? We have come full circle with some in the medical community declaring that employer wellness programs that encourage a healthy lifestyle and help manage chronic conditions according to clinical guidelines “show little benefit.”