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Are You Ready for Retail?

Face-to-face engagement for health plans: Is retail the missing piece in your channel mix?

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Driving Better Health Outcomes Through Tailored Member Engagement

Today, there are numerous options for engaging members: digital channels, text messaging, mobile applications, retail interactions, community events, face-to-face consultations, and the tried-and-true direct mail and telephonic outreach, to name a few. Assuming you have a strong member activation program, you have probably even captured communication opt-ins and are armed with the knowledge of which channels each member favors.

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Two Steps to Improve Member Onboarding

Onboard. Engage. Activate. These buzz words abound in today’s health plan space because competition is fierce, and members are fickle. Unless you are lucky enough to have a virtual monopoly in your market, members have other options and price can be a great motivator.

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Are Wellness Programs Effective?

Having worked in the healthcare field now for nearly two decades, it is frustrating to read articles claiming that there is not a return on investment for employers helping their employees achieve better health. Remember when people—including many in the medical community—said smoking and chewing tobacco weren’t bad for you? We have come full circle with some in the medical community declaring that employer wellness programs that encourage a healthy lifestyle and help manage chronic conditions according to clinical guidelines “show little benefit.”

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