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GuideWell Connect TeleSales Overview

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Marketing

Your Customers Think It's All Connected. So Do We.

We provide integrated marketing services that deliver the right message to the right audience at the right time. Here’s a closer look at our marketing services.

Click on any of the product and services below to learn more about them.

  • Consulting Services
    • Led by teams that have developed and implemented proven strategies for health plans, our consulting services provide blueprints, roadmaps, and lessons learned for health plans interested in consumerism, Retail Center design and implementation, segment strategy, Go-to-Market plans, and digital channel deployment and adoption.
  • Advertising Agency
    • Our in-house, full-service advertising agengy focuses on supporting health plans through creative campaigns that drive results. From strategic concepting, design, and production to media planning and placement, we focus on the key consumer touchpoints that drive sales, retention, and renewal. Our broad health industry and agency experience allows us to get the right message to the right person through their channel of choice, connecting consumers to your brand.
  • Field Marketing
    • Our grassroots programs support brand strength and growth through engagement and education events. With custom events for members and employees, our field marketing team supports a broad range of marketing activities including educational seminars and onboarding, grand openings, and relaunch activities.
  • Marketing Campaigns
    • A strategic approach to driving cost-effective sales and renewals, our marketing campaigns are guided by specific health plan direction and objectives. We design and deploy integrated campaigns using a sophisticated database management system that includes health plan operational data, proven health segmentation schemes, and predictive models to optimize financial performance. Supported by an in-house team of health plan and creative services experts, we connect to your consumers in their channel of choice to drive better member outcomes and health plan profitability.

Sales

Connecting you with your customers in their channel of choice.

Our sales solutions are built on the type of consumer understanding that comes with years of successful experience. We help you engage with the right audience in their channel of choice-in-person, on the phone or digitally. With us, you will win in the marketplace while growing meaningful relationships with your consumers.

We are proud to be the originators of the Retail Center model and strategy in health care and excited to share our knowledge with you! Face-to-face engagement is a powerful differentiator for the consumer. We will help develop and deploy a customized program designed to help you excel with sales, retention and renewal, face-to-face service excellence, personal clinical engagement, and communication and group activation. Here’s a closer look at our retail center operations capabilities.










Technology

Empowering your customers through technology-based solutions.

Our proprietary web-based tools enable you to help your consumers manage their health and health care finances. These are smart, convenient tools that make your members’ and consumers’ lives a little easier, endearing them to your brand. Here’s a closer look at our technology products.

  • SalesConnect

    SalesConnect allows you to match consumers with the right plan for their needs. On-exchange or off, over 65 or under, our platform provides consumers and agents a best-in-class experience to guide their purchase decision, improving growth and retention in your individual segments at the lowest possible cost of acquisition.

    • Responsive Design
    • Multi-Tenant Enabled
    • WCAG 2.0 AA and 504/508 Compliant
    • Agent Dashboard
    • Multiple Submission Types Supported
    • Integrated Chat
    • Integrated eSubsidy Tool
  • WelcomeConnect

    WelcomeConnect is a powerful, interactive platform designed to get new members off to a great start in their relationship with their health plan provider even before their contract is effective. This proprietary tool uses a unique combination of video and data-driven interaction to introduce new members to the details of their health plan, learn how to navigate their member account, and receive personalized recommendations for how to get the most of our their plan.

    • Responsive Design
    • Multi-Tenant Enabled
    • WCAG 2.0 AA and 504/508 Compliant
    • Multi-Lingual Enabled
    • Personal Profile Data Collection

SalesConnect allows you to match consumers with the right plan for their needs. On-exchange or off, over 65 or under, our platform provides consumers and agents a best-in-class experience to guide their purchase decision, improving growth and retention in your individual segments at the lowest possible cost of acquisition.

  • Responsive Design
  • Multi-Tenant Enabled
  • WCAG 2.0 AA and 504/508 Compliant
  • Agent Dashboard
  • Multiple Submission Types Supported
  • Integrated Chat
  • Integrated eSubsidy Tool

WelcomeConnect is a powerful, interactive platform designed to get new members off to a great start in their relationship with their health plan provider even before their contract is effective. This proprietary tool uses a unique combination of video and data-driven interaction to introduce new members to the details of their health plan, learn how to navigate their member account, and receive personalized recommendations for how to get the most of our their plan.

  • Responsive Design
  • Multi-Tenant Enabled
  • WCAG 2.0 AA and 504/508 Compliant
  • Multi-Lingual Enabled
  • Personal Profile Data Collection

Welcome to EventConnect! This centralized tool gives you a whole new way to organize seminars, workshops, and other community activities for your customers. Customers can reserve their spot at an upcoming event with simplicity and ease.

  • Web-Based App
  • Venue Tracking
  • Consumer RSVP
  • Post-Event Data Tracking
  • Real-Time Uploads
  • CMS Compliant

Let ConsumerConnect do the heavy lifting for you. Our web-based platform enables you to track the consumer's journey with you and draw on insights for upcoming campaigns. This tool supports multi-channel intake, provides a way to measure the impact of each visit by a customer, and reduces wait times. ConsumerConnect can also integrate with SalesForce.