If your marketing efforts don’t contain hard analytics or data, then you’re only setting yourself up for failure.
GuideWell Connect’s Shop-and-Apply Platform Ranks ‘Good’ in September 2019 Health Plan Monitor Research Report
Evaluating the array of online quote tools can be a daunting task for health plans trying to find a user-friendly and effective member acquisition tool.
Corporate Insights, a provider of digital user experience research, recently released its September 2019 Health Plan Monitor Competitive Research Report “Individual Plan Quote Tools” after examining 14 public site platforms. Quote tools were evaluated across four areas: findability, interface design, results, and help features. The tools were rated on a four-tier scale from Excellent to Poor.