| GuideWell Connect Skip to main content

GuideWell Connect’s Shop-and-Apply Platform Ranks ‘Good’ in September 2019 Health Plan Monitor Research Report

Evaluating the array of online quote tools can be a daunting task for health plans trying to find a user-friendly and effective member acquisition tool.

Corporate Insights, a provider of digital user experience research, recently released its September 2019 Health Plan Monitor Competitive Research Report “Individual Plan Quote Tools” after examining 14 public site platforms. Quote tools were evaluated across four areas: findability, interface design, results, and help features. The tools were rated on a four-tier scale from Excellent to Poor. 

Share this post

Comments (0)

Are You Ready for Retail?

Face-to-face engagement for health plans: Is retail the missing piece in your channel mix?

Share this post

Comments (0)

Sales Down During OEP? Maybe It’s Your Customer Profiling

Surprisingly enough, there are companies out there today that still don’t use customer profiling or marketing personas. Most marketing plans fail because no one took time to research their customers. Why? Because they believe that everyone is their customer.

Share this post

Comments (0)

GuideWell Connect Wins Again!

Our very own GWC Studios won a Silver Telly Award in the “Social Series” category for our My Kind of Blue digital videos across all social media channels.

The social media video series was an integral part of an integrated, state-wide brand campaign that GuideWell Connect carefully created and executed for our health plan client.

A Labor of Love

Share this post

Comments (0)

GuideWell Connect Awarded Marketing Campaign of the Year

GuideWell Connect was awarded another Gold Stevie from the American Business Association for our augmented reality experience “The Amazing Heart Race”. The experiential activation, designed originally for our client Florida Blue, was touted as the Marketing Campaign of the Year in Healthcare- Disease Education and Awareness.

Share this post

Comments (0)

Driving Better Health Outcomes Through Tailored Member Engagement

Today, there are numerous options for engaging members: digital channels, text messaging, mobile applications, retail interactions, community events, face-to-face consultations, and the tried-and-true direct mail and telephonic outreach, to name a few. Assuming you have a strong member activation program, you have probably even captured communication opt-ins and are armed with the knowledge of which channels each member favors.

Share this post

Comments (0)

Two Steps to Improve Member Onboarding

Onboard. Engage. Activate. These buzz words abound in today’s health plan space because competition is fierce, and members are fickle. Unless you are lucky enough to have a virtual monopoly in your market, members have other options and price can be a great motivator.

Share this post

Comments (0)

Omnichannel Member Engagement Engagement