Scott Paddock named GuideWell Connect president

Posted on June 19, 2018

JACKSONVILLE, Fla - GuideWell Connect, a leading provider of consumer sales, marketing, and engagement solutions for the health care market, announced today that Scott Paddock has joined the company as president.

With more than 15 years of experience in senior roles in health care, Paddock brings expert leadership to GuideWell Connect’s team during a period of rapid growth. The company more than doubled its revenue from 2015 to 2017. As president, Paddock is responsible for the company’s strategy, client satisfaction and operational execution, performance and results.

“A number of very strong candidates were evaluated for this important position,” said Sarah Iselin, GuideWell Mutual Holding Company senior vice president and chief strategy officer. “Scott stood out as an exceptional leader with experience building, scaling, and managing profitable businesses. We are confident he will build on GuideWell Connect’s tremendous success while accelerating its growth trajectory.”

Under Paddock’s leadership, GuideWell Connect will focus on delivering new products and services to meet the needs of health plans operating in an evolving consumer marketplace.

“GuideWell Connect helps health plans adapt to the changing health insurance market, which is more consumer-driven than ever before,” said Paddock. “I look forward to leading the company through its next phase of growth, and delivering a great experience for our clients and their consumers through simplified and integrated channels and messaging at each stage of the customer journey.”

Prior to joining GuideWell Connect, Paddock was president and chief operating officer for Cota Healthcare, a health care data and analytics company that supports providers, payers, and life science companies focused on diagnosing and treating complex diseases. Prior to Cota, Paddock served as president for Homecare Homebase, a Dallas-based provider of home health, electronic medical record (EMR), mobility, financial, clinical, compliance, analytical and educational solutions, and served MedeAnalytics as executive vice president and general manager of its Health Plan Solutions division.

About GuideWell Connect
GuideWell Connect applies an “end-to-end” approach to advancing consumerism in health care, partnering with clients to combine data analytics with next-generation capabilities that drive results. It creates value by focusing its marketing, sales and engagement expertise on every critical phase of the consumer cycle—from acquiring new members, to engaging with individual consumers, all the way through renewal—connecting health plans, health systems and provider groups with their customers at the right time and in the right channel. GuideWell Connect is a subsidiary of GuideWell Mutual Holding Corporation (GuideWell), a not-for-profit mutual holding company and the parent to a family of forward-thinking companies focused on transforming health care. For more information, visit