Misty has spent over 18 years in B2B and technical marketing. She worked 14 years with a global technology company, where she served as the Head of Marketing Communications for the Americas. During her time, she successfully launched over 20 products and services and served as a member of the Executive Merger and Acquisition Team.
She then transitioned into the software space, helping several organizations establish product marketing disciplines aimed at driving adoption, enabling sales, formalizing competitive intelligence, and streamlining product launches.
In early 2019, she joined GuideWell Connect as their Sr. Corporate Marketing Manager, where she has been working to establish a formal B2B marketing discipline while supporting brand, product marketing, and internal communications.
Misty is published in technical proceedings and industry journals around the world, and has aided over 20 small businesses through brand design and marketing strategy development.