LuAna Boykins

SVP and Chief Operating Officer - GWC


LuAna Boykins serves as Chief Operating Officer of GuideWell Connect, the company's consumer sales, marketing and engagement business unit. In this role, which she assumed in November 2019, she is responsible for developing and driving a sustainable vision and strategy; ensuring the achievement of GuideWell Connect’s operating metrics, goals, and objectives; and providing leadership across multiple business functions including telesales operations, retail, marketing creative and marketing execution, product delivery, client services, and client reporting. Additionally, she manages individual client P&Ls for efficiency and quality while ensuring high client satisfaction.

Prior to joining the GuideWell enterprise, Boykins was Senior Vice President, Operations—HCA Division, for Ciox Health, a health technology company dedicated to improving health outcomes. There, she was accountable for transforming performance and C-level service center relationships with the organization’s largest and most complex client. Prior to Ciox, she served as Division Senior Vice President Operations for Change Healthcare, where she successfully integrated operations for two acquisitions in two years, doubling operational volume while maintaining provider support and client service levels without increasing operational cost. 

Boykins, a military Veteran, has a strong belief in social responsibility, driving her to play an active role in both professional and community organizations throughout her career. In addition to leading a Veterans affinity group, Boykins has served several organizations on their mission to help Veterans transition from active duty to a civilian profession through resume support, interview coaching and connecting Veterans to potential employers. Recognized for her efforts in supporting Veteran awareness and employment opportunities, Boykins received a Torch Award for Political Awareness and Involvement in 2016. 

She is a member of Incoming Calls Management Institute (ICMI), Society of Workforce Planning Professionals (SWPP), Quality Assurance and Training Connection (QATC) and American Health Information Management Association (AHIMA). She also serves as a donor committee member for Paws with a Cause, a national organization committed to enhancing the independence and quality of life for people with disabilities through custom-trained assistance dogs.

Boykins earned her Doctor of Business Administration with an emphasis on health care administration from Northcentral University and holds a Master of Business Administration from Upper Iowa University.