Join us at World Congress!Posted on February 6, 2018 - Events
We are excited to announce our sponsorship at the Health Plan Marketing Summit, where attendees will learn how to leverage provider relationships to build new pathways for population health improvement, analyze member data to create more strategic outreach, and strengthen new member acquisition by staying ahead of new market entry trends.
Don’t miss our session, Unicorns DO exist – How to integrate sales and marketing to maximize impact and efficiency in the consumer market, where our Head of Business Development, Melissa Cellucci will share:
- How (and why) an integrated approach to sales and marketing improves the consumer experience and promotes health plan profitability
- How to design & execute a successful process across the entire member lifecycle (including acquisition, welcome, and engagement) using an integrated, omnichannel approach
- How Florida Blue became 20% more effective and 20% more efficient in acquiring and retaining members by integrating their marketing, sales, and engagement efforts
During the conference, we will be available to chat with you one-on-one to discuss your needs and the benefits of partnering with us.Make an Appointment