Posted on August 29, 2017 - Events

Do you have responsibility for Medicare or Marketplace growth, risk adjustment or medical cost management? Now, consumers have more control over their health coverage decisions than ever before, and they expect a superior and engaging experience that is targeted and mindful of their individual preferences.

In order to meet the expectations of the new healthcare consumer, it’s imperative that health plans get better at knowing who to target and how to build engaging relationships with their consumers. To do that, health plans should take an integrated, multichannel approach to their engagement activities, ensuring they deliver the right message to the right person at the right time. This level of understanding of the consumer in combination with targeted messaging and delivery is key to orchestrating a superior customer engagement strategy in ways that drive better outcomes for both the member and the health plan.
In this webinar, participants will learn:

  • How to harness the power of the consumer for an effective engagement strategy
  • How to design & execute successful engagement campaigns across Risk, STARs, Medical Cost Management, Provider Navigation and Service
  • How Florida Blue addressed their engagement challenges and drove a 5:1 ROI

Connect with participants during the webinar as GuideWell Connect, GuideWell, and AHIP take the conversation to Twitter. Simply follow the handles and use the hashtag #GetROI!


Lisa Crawford, Vice President, Product Development & Operations Lisa is responsible for driving and optimizing revenue growth opportunities by developing new capabilities, products, and services for GuideWell Connect–a sales, marketing, and engagement company focused on driving results through health care consumerism. She has more than 15 years of experience in the health insurance industry, holding multiple leadership roles in IT, business operations, and product development. Prior to her current role, she served as Director of Information Technology at Florida Blue, where she was responsible for creating, communicating and executing, the company’s IT strategy through web, cloud, and mobile application development. She holds a Bachelor of Science degree in Aerospace Engineering from Embry-Riddle Aeronautical University.

Arden Buchanan, Senior Director, Relationship and Database Marketing Arden leads the direct marketing and analytics teams at GuideWell Connect –a sales, marketing, and engagement company focused on driving results through health care consumerism. He has more than 20 years of experience in advertising and marketing, holding multiple roles across research marketing, database management, account management and creative services. Prior to his current role, he spent seven years at Anthem BlueCross BlueShield focused on marketing strategy and direct marketing. He holds a Bachelor of Arts from the University of Florida.

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