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GuideWell Connect Awarded Marketing Campaign of the Year

GuideWell Connect was awarded another Gold Stevie from the American Business Association for our augmented reality experience “The Amazing Heart Race”. The experiential activation, designed originally for our client Florida Blue, was touted as the Marketing Campaign of the Year in Healthcare- Disease Education and Awareness. [...]

Driving Better Health Outcomes Through Tailored Member Engagement

Today, there are numerous options for engaging members: digital channels, text messaging, mobile applications, retail interactions, community events, face-to-face consultations, and the tried-and-true direct mail and telephonic outreach, to name a few. Assuming you have a strong member activation program, you have probably even captured communication opt-ins and are armed with the knowledge of which channels each member favors. [...]