GuideWell Connect’s Shop-and-Apply Platform Ranks ‘Good’ in September 2019 Health Plan Monitor Research Report | GuideWell Connect Skip to main content

GuideWell Connect’s Shop-and-Apply Platform Ranks ‘Good’ in September 2019 Health Plan Monitor Research Report

Evaluating the array of online quote tools can be a daunting task for health plans trying to find a user-friendly and effective member acquisition tool.

Corporate Insights, a provider of digital user experience research, recently released its September 2019 Health Plan Monitor Competitive Research Report “Individual Plan Quote Tools” after examining 14 public site platforms. Quote tools were evaluated across four areas: findability, interface design, results, and help features. The tools were rated on a four-tier scale from Excellent to Poor. 

White-labeled for our client Florida Blue, the consumer-facing functionality of SalesConnect was rated Good in the report. The shop-and-apply platform’s live chat feature, recommended plan questionnaire, and the ability to add providers to quote results were each given special mention.

According to the report, “…Firms that earn a Good rating typically ensure easy findability and provide term definition tool tips and noteworthy coverage and benefits details.”

How GuideWell Connect’s Shop and Apply Tool Helped Florida Blue Stand Out

The report touted, “Florida Blue’s well-promoted quote tool offers a fair amount of plan details in addition to value-added functions such as a recommended plan questionnaire, side-by-side plan comparisons, direct access to educational content and ability to add doctors to results.”

The ‘Help Me Choose’ option was called out for its intuitive nature and for allowing consumers to both add providers and determine eligibility for financial assistance. The recommended plan questionnaire was noted for also covering medical use expectations, desired cost structure, and network size selection. The flyout style of educational tools was also highlighted.

The comprehensive and sortable side-by-side comparison feature was also favorably called out in the report, with special mention of its links to more detailed information on the plan specific pages of the website.

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