Success with Segmentation: A Mix of Art and Science
If your marketing efforts don’t contain hard analytics or data, then you’re only setting yourself up for fa
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09
Dec
Blog
14
Oct
GuideWell Connect’s Shop-and-Apply Platform Ranks ‘Good’ in September 2019 Health Plan Monitor Research Report
Evaluating the array of online quote tools can be a daunting task for health plans trying to find a user-friendly and effective member acquisition tool.
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02
Oct
Are You Ready for Retail?
Face-to-face engagement for health plans: Is retail the missing piece in your channel mix? [...]
22
Aug
Sales Down During OEP? Maybe It’s Your Customer Profiling
Surprisingly enough, there are companies out there today that still don’t use customer profiling or marketing personas. Most marketing plans fail because no one took time to research their customers. Why? Because they believe that everyone is their customer. [...]
05
Aug
GuideWell Connect Wins Again!
Our very own GWC Studios won a Silver Telly Award in the “Social Series” category for our My Kind of Blue digital videos across all social media channels.
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