GuideWell Connect Becomes CMS’ First Approved ACA Enhanced Direct Enrollment Technology Provider Serving Health Plans
Enhanced direct enrollment integration to be available for 2020 ACA Open Enrollment [...]
16
Jul
Blog
27
Jun
GuideWell Connect Awarded Marketing Campaign of the Year
GuideWell Connect was awarded another Gold Stevie from the American Business Association for our augmented reality experience “The Amazing Heart Race”. The experiential activation, designed originally for our client Florida Blue, was touted as the Marketing Campaign of the Year in Healthcare- Disease Education and Awareness. [...]
26
Jun
Driving Better Health Outcomes Through Tailored Member Engagement
Today, there are numerous options for engaging members: digital channels, text messaging, mobile applications, retail interactions, community events, face-to-face consultations, and the tried-and-true direct mail and telephonic outreach, to name a few. Assuming you have a strong member activation program, you have probably even captured communication opt-ins and are armed with the knowledge of which channels each member favors. [...]
22
May
Two Steps to Improve Member Onboarding
Onboard. Engage. Activate. These buzz words abound in today’s health plan space because competition is fierce, and members are fickle.
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09
May
Member Engagement Matters More Than Ever
Gone are the days when you could ignore the demands and needs of your health plan members and still hope to succeed. [...]