Who We Are

Wired Differently

Guidewell Connect is wired differently. That means we apply an “end-to-end” approach to advancing consumerism in health care, partnering with our clients to combine big data with next-generation capabilities that drive big results. We drive value by focusing our marketing, sales, and engagement expertise on every critical phase of the consumer cycle—from acquiring new members, to engaging with individual consumers, all the way through renewal—connecting health plans, health systems, and provider groups in the US with their customers at the right time and in the right channel.

How We're
Wired Differently

We offer end-to-end solutions designed to reach your customers at key touchpoints throughout the customer lifecycle—from acquisition to engagement to renewal. Our creative, sales, analytics and technology teams all work together to build targeted and effective campaigns that meaningfully connect you to your audience—building long-term loyalty. That means that we can create and execute your campaign from concept to completion—all that under one roof.

It takes the right balance of science, art and people to pull this off successfully, a combination that you will only find with GuideWell Connect...and a combination that makes us truly wired differently.

Click on any of the tiles below to learn more about how GuideWell Connect strategically uses these to help your business.

  • The Science

    Our proprietary, robust analytics and digital platforms allows us to know your customers so that we can tailor solutions that make it easy for you to reach your customers, build relevant connections, and experience greater engagement.

    What It Means

    Our powerful analytical capabilities enable us to supply detailed segmentation and profiles so that we know the channels that your consumers prefer and what motivates them to buy.

  • The Art

    We tell your story in a compelling way. From concepting to post production, we leverage creativity and years of experience to create compelling messages and visuals.

    What It Means

    GuideWell Connect can create all campaign collateral without having to outsource anything. We produce broadcast and web video, print pieces, digital interactions and much more.

  • The People

    The best technology and creative solutions won’t reach your customers without the people. From originating the retail center model in health care to award-winning telesales teams, we are constantly striving to perfect the art of connecting in meaningful ways.

    What It Means

    We know how to reach and communicate with your consumers in the channel of their choice. Our partners benefit from our expertise in telesales, retail center models and digital chat solutions proven to turn customers into loyal members.

Our proprietary, robust analytics and digital platforms allows us to know your customers so that we can tailor solutions that make it easy for you to reach your customers, build relevant connections, and experience greater engagement.

What It Means

Our powerful analytical capabilities enable us to supply detailed segmentation and profiles so that we know the channels that your consumers prefer and what motivates them to buy.

We tell your story in a compelling way. From concepting to post production, we leverage creativity and years of experience to create compelling messages and visuals.

What It Means

GuideWell Connect can create all campaign collateral without having to outsource anything. We produce broadcast and web video, print pieces, digital interactions and much more.

The best technology and creative solutions won’t reach your customers without the people. From originating the retail center model in health care to award-winning telesales teams, we are constantly striving to perfect the art of connecting in meaningful ways.

What It Means

We know how to reach and communicate with your consumers in the channel of their choice. Our partners benefit from our expertise in telesales, retail center models and digital chat solutions proven to turn customers into loyal members.

Our Clients

Results By The Numbers

  • Proudly serving more than
    0
    members
  • WelcomeConnect
    given to
    0K
    visitors
  • 0
    Retail Center locations,
    0 unique models
  • Generated
    0+
    new sales leads
  • 0K Unique
    Retail Center Visitors
  • Handled nearly
    0
    telesales calls
  • 0+
    associates serving
    our clients
  • Serving clients across
    0
    product categories
  • 0
    awards for Sales &
    Customer Service

* Results based on 2016 year-end numbers

Our Awards & Affiliations

Meet Our Leaders

  • Craig Thomas

    Company President

  • Mark Stryker

    Business Development

  • LISA CRAWFORD

    Development & Operations

  • GUY JACKSON

    Finance

  • MIKE HARBOUR

    Technology

  • ARDEN BUCHANAN

    Database Marketing

  • DAVID CHASE

    Digital Marketing

  • JACKIE COFFEY

    Telemarketing

  • ANNE JESSUP

    Digital Strategy

  • CHARLIE KIRKSEY

    Marketing Services & Client Services

  • JOE TRANCE

    Retail Centers

  • MARK RUSINACK

    Creative Studios

  • TOM FREELAND

    Insurance Agency